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Newsletter October 2009
Mobile-the New Mass Medium
Ofcom calls for faster mobile number transfers
Desk Phone Still the First Choice
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Newsletter Achieve
Desk Phone Still First Choice for Customer Communications
Research has found that the office telephone is still the most trusted and effective method of communicating with customers. These findings come despite the increasing popularity and availability of mobile phones, email and web 2.0 communication methods.
Over the last ten years, businesses have embraced new communication methods such as Instant Messenger and web conferencing in an attempt to find the quickest and most reliable method of contacting customers. However, only a small amount of office workers are actually using these methods: 13.8% use instant messenger; 10.7% use web conferencing; and only 9.7% use video conferencing. This is in stark contrast to the 79% of office workers who feel the desk telephone is the most important communication method.
The research revealed that the office telephone is seen as reliable (43.9%) and quick (37.4%), whilst mobile phones are predominantly used for security (37.6%) suggesting they are often used for private and confidential conversations. Investment in fixed-mobile convergence is set to increase over the next three years, bringing the benefits of these two methods of communication together for a combined solution.
Other key findings include:
79% of office workers see the desk telephone as an important communication method
60.9% see it as the best way to communicate with customers
Other communication methods are surprisingly rarely used in the office environment even though the benefits are great;
86.2% do not use instant messenger
89.3 % do not use web conferencing
52.8% do not use SMS messaging
BtL are delighted to offer a free business telephone system upgrade*. BtL will analyse your communication contracts free of charge; we will not only aim to save you money on your existing services but can also upgrade your telephone system.
For your free business telephone systems quote simply click on this link and fill out our short form, an account manager will be in contact with you shortly.
*subject to contract.
Newsletter October 2009
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