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Luxury Brands Look to Personal, Business Mobiles

Personal and business mobiles are increasingly being looked at by luxury brands, a new report notes.

An ABI Research study suggests that a number of "prestige" brands such as Dior are introducing mobile phones into their product portfolios, noticing that such devices can be powerful ways to project the user's social status and characteristics.

Revenues from luxury branded handsets are likely to exceed £6 billion in 2009, with 2013 bringing revenues of £21 billion, the organisation forecasts.

Kevin Burden, research director with the firm, said that personal and business mobiles are an obvious addition to product ranges for many luxury brands.

"From the perspective of handset manufacturers, a luxury mobile phone does not simply mean a new handset model, it represents a meaningful strategic approach to increased brand equity," he said.

BtL offer mobile contracts on all major networks, a large part of the commission we receive is passed back to you. This commission can be used for handsets or other mobile accessories of your choice.


 
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