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Mobile is the New Mass Medium, for Better or Worse

Mobile connected devices clearly are the universal screen of choice –  and not just because of this week’s big news that Dell will brand its first smart phone, Verizon Wireless will offer customers Google’s Android operating system and Microsoft’s Windows Mobile apps will be loaded into 30 new smart phones by year’s end.

While tech and telecom giants slug it out on the retail front, the real story is consumers’ 24/7 love affair with wireless mobile devices.

The June survey of 8,000 mobile phone users in 11 global markets found that smart phones and other mobile devices are becoming consumers’ universal “remote control for life” For instance:

  • 3 out of 4 global survey respondents never leave home without their phone.
  • One fourth of respondents across 11 markets own more than two mobile phones.
  • The most popular activities on mobile devices — aside from ubiquitous voice calls and texting — are the alarm clock, the camera and games.
  • U.S. and U.K. 3G access is exploding because of increased Internet browsing and social networking.
  • Text messaging is now as important as voice calling, and is changing the way people manage their relationships. (SMS reminders for doctors, dentist and beauty appointments)

The number of people using mobile devices to access news and other information doubled from 2008 to 22.4 million as enterprise workers perform functions on mobile devices that were formerly reserved for laptops.

BtL provide a comprehensive range of smart phones often free of charge, click here for your free business mobile quote.
 
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